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Advice on careers in Marketing on the menu at St. Mary's

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Advice on careers in marketing was on the menu at the latest lunchtime lecture for Sixth Formers at St. Mary’s. The VIP guest at the event was former pupil David Beattie who now works for top London marketing agency Nonsense whose clients include leading names such as Nike, Bacardi, Cancer Research UK and Diabetes UK.
 
In an entertaining and well-received talk David spoke about the vital importance of innovative and attention-grabbing marketing at a time when consumers are being bombarded with what he described as a ‘relentless stream of content’. His talk ranged from explanations of traditional and so-called above-the-line marketing methods - such as TV, radio and billboard advertising - to the ever-growing importance of digital marketing via websites and social media.
 
He also outlined the major roles in marketing departments and agencies, and the skills, qualifications and experience required to apply for them. The talk was illustrated throughout with examples from David’s own career, from his early days with Merseyside-based agencies to his current role in the capital.
 
David commented, "It was great to be back at St. Mary's and to meet some of the current Sixth Formers.  They were a very good audience and kept me on my toes with some interesting and pertinent questions."
 
St. Mary’s Head of Business Studies, Miss Jo Simpson added, “Marketing is becoming an increasingly popular further education and career choice for young people so there was a lot of interest from our students in our latest lunchtime talk. We’re very grateful to David for taking time out of his busy schedule to attend. Hearing about the real-life experiences of a former pupil really brought the subject to life and gave our Sixth Formers plenty of food for thought for the future.”
 

 

St. Mary's pupils remembered during Arnhem battle commemorations

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Students from St. Mary’s College recently travelled to The Netherlands to help commemorate one of the most important battles of the Second World War. Members of the school’s Combined Cadet Force were invited by the Parachute Regiment to visit Arnhem to take part in events marking the 70th anniversary of Operation Market Garden.
The trip was particularly poignant for the St. Mary’s contingent as they were able to visit the graves of two former pupils killed in this critical campaign, including Michael Hebbert from Hightown who is buried at Jonkerboos cemetery.
Operation Market Garden - the largest airborne operation of all time - was a bold but failed attempt by the Allies to end the war early. It involved parachuting thousands of British and American troops behind enemy lines to secure vital Rhine bridges over which the British army could advance.
Three officers and 12 cadets were involved in the recent trip which began with a visit to some of the key points of the battle. The party also attended several official events including a mass parachute drop at Ginkel Heath, one of the wartime drop zones, and a reception at the Hartenstein Museum where the cadets formed a guard of honour.
The reception was hosted by the British Defence Minister and British Ambassador to The Netherlands, both of whom praised the cadets for their efforts. The centrepiece of the trip was a service of remembrance at the Commonwealth War Graves Commission cemetery at Oosterbeek.
Here they laid a wreath on the grave of former St. Mary’s pupil, Corporal Myles O’Shaughnessy, who died fighting during Operation Market Garden at the age of just 27.
At the graveside they had arranged to meet with Kevin O’Shaughnessy - son of Myles and another former St. Mary’s pupil - who was just 18 months old when his father was killed. Prayers were said, and Kevin was able to show the cadets the watch he was wearing which had belonged to his father, and was returned to the O’Shaughnessy family after his death.
CCF Contingent Commander Lieutenant Colonel Niall Rothnie commented, “Visiting the graves of our former pupils really brought home to our cadets the importance of this battle and the sacrifice made by so many members of the armed forces throughout the war. We are now hoping to develop a project which will involve tracing the graves of all the former St. Mary’s pupils killed during the Second World War.”

 

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